Across the Internet where massive amounts of data are being created every second. Widely known as the big data, this tool can be signified as the techniques to capture, store and analyse data of resources. It enables us to provide instrumental means in formulating data such as for communication, sending information and online activities purpose. Moreover, it can also offer innovative teaching and learning for higher learning institution. This study aims to discuss the teaching based on big data application and practices to enhance innovation in teaching, learning, sociality, and technology for students. In this study, we deploy thematic analysis to construct a model for higher institutions to regulate their scenario on big data application. The findings reveal that it can be used to improve decision-makings, provide insights, knowledge discoveries, and optimise learning processes. Higher learning institution can adopt big data analytics-based teaching and learning strategy to sustain in providing innovative teaching and learning experience to the students with opportunities to improve learning experiences to them with big data analytics. In fact, students nowadays rely on online resources and at the same time they produce data for sharing purposes.